Starting a cleaning business is one of the most accessible and rewarding ways to build a successful business for yourself. >> Shop the Cleaning Business Bundle here
The overheads are low, the demand is high, and once you build a solid client base the recurring revenue from regular weekly and fortnightly cleans can provide a reliable and consistent income.
But here is something that many new cleaning business owners overlook when they are starting out.
Your cleaning skills might be second to none. Your reliability might be unmatched. Your attention to detail might be exceptional. But if your branding and business documents do not look professional, your potential clients will never get the chance to find out.
In a competitive local market, your branding is often the very first impression a potential client has of your cleaning business. It is what makes them call you instead of the cleaner down the road. It’s what makes them trust you enough to give you a key to their home. It is what makes them recommend you to their friends and family.
And the good news is that professional branding does not have to cost a fortune. With the right Canva templates, you can create a professional, consistent, and fully branded cleaning business all by yourself — even if you have never used a design tool in your life.
In this post we are going to walk you through everything your cleaning business needs to look professional, why each element matters, and how our cleaning business bundle gives you everything you need in one affordable instant digital download.
Why Professional Branding Matters for Your Cleaning Business
Before we get into the templates, let us talk about why professional branding is so important for a cleaning business specifically.
Unlike many other businesses a cleaning business requires an enormous amount of trust from your clients. You are asking people to allow you into their homes, often when they are not there.
You are handling their belongings. You are working in their most personal spaces. That level of trust does not come automatically — it has to be earned and professional branding plays a huge role in building that trust from the very first interaction.
Here is what professional branding does for your cleaning business:
It builds trust before you have even spoken to a potential client. When a potential client sees a professionally designed flyer through their door or visits a polished and well branded Facebook Business page, they immediately form an impression of your business.
A professional and consistent brand signals that you are established, reliable, and trustworthy — even before they have picked up the phone to call you.
It helps you stand out in a crowded local market. There are a lot of cleaners competing for the same clients in every local area. Professional branding helps you stand out from the competition and attract the clients you actually want to work with — the ones who value quality and reliability and are happy to pay a fair price for it.
It justifies your pricing. If your flyers look homemade and your invoices are typed up in a basic Word document, your clients will expect budget prices. Professional branding helps you charge what your services are genuinely worth and attract clients who appreciate and respect that.
It creates a consistent and memorable client experience. From the moment a potential client sees your advertising flyer to the moment they receive a beautifully branded thank you card after their first clean — every touchpoint of their experience with your business matters.
Consistent branding across every touchpoint creates a memorable and professional experience that keeps clients coming back and encourages them to recommend you to others.
It makes your business look established and credible. Even if you are just starting out professional branding makes your cleaning business look established and credible from day one. Clients are far more likely to trust and book a cleaning business that looks professional and well presented.
What Does Your Cleaning Business Actually Need to Look Professional
You do not need to spend a fortune or have a design degree to create professional cleaning business branding. But you do need the right templates covering every part of your business — from your client facing marketing materials right through to your essential business admin documents.
Here is a full breakdown of every template your cleaning business needs and why each one matters.
1. Essential Business Forms
Having the right business forms and documents in place from the very start of your cleaning business is absolutely essential.
Professional and well presented business documents not only make your cleaning business look established and credible — they also protect you legally, help you manage your clients efficiently, and ensure that every job runs smoothly from start to finish.
Our cleaning business bundle includes 8 essential business forms covering everything you need to run your cleaning business professionally.
Client Intake Form: Your client intake form is the very first document a new client completes when they enquire about your cleaning services. It captures all of the essential information you need about your new client including their name, address, contact details, property details, any special requirements or preferences, and how they heard about you.
Having a professional and well presented client intake form makes a great first impression and shows your new clients that you run a professional and organised business.
Consultation and Assessment Form. Before you begin working with a new client, it is important to carry out a thorough consultation and property assessment.
Your consultation and assessment form captures all of the key details from your initial meeting with a new client, including the size and layout of their property, the specific areas and rooms to be cleaned, any areas to avoid, access instructions, key holding arrangements, and any client preferences or requirements. A thorough consultation protects both you and your client and ensures that expectations are clear from the very start.
Cleaning Checklist: A detailed cleaning checklist is one of the most important tools in your cleaning business. It ensures that every clean is carried out to a consistently high standard, regardless of who carries it out, and gives your clients confidence that nothing will be missed. Your cleaning checklist should cover every room and area of the property broken down into individual tasks so that nothing is overlooked.
Deep Clean Checklist: A deep clean is a more thorough and detailed clean than a standard regular clean and requires a more comprehensive checklist to match.
Your deep clean checklist should cover every area of the property in much greater detail including tasks that are not carried out during a standard regular clean, such as cleaning inside cupboards and drawers, cleaning behind appliances, descaling taps and showerheads, and cleaning light fittings and switches.
End of Tenancy Cleaning Checklist: End of tenancy cleans are one of the most lucrative and in demand cleaning services you can offer.
Landlords and letting agents have very specific standards that they expect an end of tenancy clean to meet and having a detailed and comprehensive end of tenancy cleaning checklist is essential to ensure that the property meets those standards and that your clients get their full deposit back.
Job Completion Sheet: A job completion sheet is left with the client or sent to the client after every clean as a professional record that the job has been completed. It confirms the date and time of the clean, the tasks completed, and provides a space for the client to sign off on the work.
A job completion sheet protects you in the event of any disputes and shows your clients that you take pride in your work and stand behind the quality of your service.
Quote Template A professional branded quote template is essential for winning new cleaning clients. When a potential client asks for a quote, your response needs to look professional, clear, and well presented.
A scrappy or poorly formatted quote instantly undermines the trust you have worked hard to build and can cost you the job. Our cleaning business bundle includes a fully editable quote template that you can customise with your own services and pricing and send to potential clients in minutes.
Invoice Template: A professional, branded invoice template is essential for getting paid on time and maintaining accurate financial records for your cleaning business.
Every job you complete should be followed up with a professional invoice that clearly sets out the services provided, the amount due, your payment terms, and your payment details. A professional invoice also reinforces your brand identity every time you send one and shows your clients that you run a serious and well-organised business.
2. Advertising Flyer Template
An advertising flyer is one of the most effective and cost-efficient marketing tools available to a local cleaning business.
Door dropping professionally designed flyers in your target neighbourhoods is a tried and tested way to attract new cleaning clients in your local area and build your client base quickly when you are starting out.
A great cleaning business flyer should include:
- Your business name and logo
- A clear and compelling headline that speaks directly to your target client
- A brief description of your key cleaning services
- Your contact details — phone number, email address, and website
- A call to action encouraging potential clients to get in touch
- Any new client offers or promotions you are running
Our cleaning business bundle includes a professionally designed and fully editable advertising flyer template that you can customise with your own branding, services, and contact details and print straight away. >> Shop the Cleaning Business Bundle here
Tips for getting the most out of your cleaning business flyers:
- Target specific streets and neighbourhoods where your ideal clients live
- Door drop on weekday mornings when people are more likely to be at home
- Include a new client discount or offer to encourage people to get in touch
- Add a QR code linking to your website or Facebook Business page
- Print on good quality paper — a flimsy flyer reflects poorly on your business
- Distribute consistently and regularly — most people need to see your flyer multiple times before they act
3. Business Card Template
A business card is one of the simplest and most effective marketing tools for a local cleaning business. A well-designed and professionally printed business card leaves a lasting impression and makes it easy for potential clients and referral partners to contact you and find you online.
Always carry business cards with you so you can hand them out whenever the opportunity arises — at networking events, at the school gate, in local shops, or whenever someone asks what you do for a living. Word of mouth is the most powerful marketing tool available to a local cleaning business and a business card makes it easy for your existing clients to recommend you to their friends and family.
Your business card should include:
- Your business name and logo
- Your name
- Your job title or a brief description of your services
- Your phone number
- Your email address
- Your website address
- Your social media handles
- Any relevant accreditations or insurance information
Our cleaning business bundle includes a professionally designed business card template at the standard 3.5 x 2 inch business card size ready to send straight to print once you have added your own details.
4. Business Hours Template
A clearly displayed business hours template is a simple but important part of running a professional cleaning business.
Displaying your working hours prominently on your Facebook Business page, Google Business profile, website, and any printed materials sets clear expectations with your clients and helps avoid misunderstandings about when you are available to take calls, respond to messages, and carry out cleans.
Our cleaning business bundle includes a fully editable business hours template that you can update with your own working hours and add to all of your online profiles and printed materials in minutes.
5. Price List Template
A professional and clearly presented price list is essential for any cleaning business. Whether you are meeting a potential client for the first time, attending a local networking event, or sharing your services on social media a well-designed price list that matches the rest of your brand looks professional and makes it easy for potential clients to understand what you offer and what it costs.
Your price list should include:
- Your business name and logo
- A list of all your cleaning services with brief descriptions
- Pricing for each service — or starting from prices if your pricing varies
- Any relevant notes, such as minimum booking requirements or travel charges
- Your contact details
Our cleaning business bundle includes a fully editable price list template that you can customise with your own services and pricing and use across print and digital channels.
6. Social Media Post Templates
Social media is one of the most powerful and cost effective marketing channels available to a local cleaning business. Showing up consistently and professionally on Instagram and Facebook helps you build brand awareness in your local area, attract new clients, and stay front of mind with your existing clients.
But creating professional and well designed social media content from scratch takes time — time that most cleaning business owners simply do not have.
Our cleaning business bundle includes fully editable branded social media post templates that make it quick and easy to create professional and consistent social media content for your cleaning business. Simply add your own photos, update the text, and post.
Ideas for what to post on social media as a cleaning business:
- Before and after photos of your cleans
- Client testimonials and reviews
- Cleaning tips and advice
- Behind-the-scenes content showing your team at work
- Seasonal promotions and new client offers
- Information about your services and pricing
- Team introductions and business updates
- General lifestyle content that resonates with your target client such as home organisation tips and interior inspiration
The key to social media success as a cleaning business is consistency. Posting regularly and professionally builds trust with your audience over time and keeps your cleaning business front of mind when someone in your local area decides they need a cleaner.
7. Thank You Card Templates
A small gesture of appreciation can go a long way in a service based business. Sending or leaving a beautifully branded thank you card after a first clean, an end of tenancy job, or any clean where you want to show your client how much you value their business is a simple but incredibly effective way to build client loyalty and encourage referrals.
Think about how you feel when a business goes the extra mile to thank you for your custom. It makes you feel valued. It makes you more likely to use them again. And it makes you more likely to recommend them to your friends and family. The same is true for your cleaning clients.
A thank you card does not need to be expensive or elaborate. A simple, beautifully designed card with a handwritten personal message is all it takes to leave a lasting impression and set your cleaning business apart from the competition.
When to use your thank you card templates:
After every new client’s first clean
After every end of tenancy clean
After every deep clean or one-off clean
At Christmas, to thank your regular clients for their loyalty throughout the year
When a client refers a friend or family member to your cleaning business
When a client leaves you a glowing review on Google or Facebook
Our cleaning business bundle includes beautifully designed thank you card templates that you can customise with your own branding and personal message and print at home or send to a professional printer.
8. Gift Voucher Templates
Cleaning gift vouchers are one of the most underrated and overlooked revenue streams available to a cleaning business. Yet they are a hugely popular gift — particularly at Christmas, Mother’s Day, birthdays, and housewarming occasions — and they are a simple and effective way to attract brand new clients to your cleaning business.
Here is why gift vouchers are such a great addition to your cleaning business:
They bring in new clients. When someone purchases a cleaning gift voucher for a friend or family member, that friend or family member becomes a brand new client for your cleaning business. And if they love your service — which they will — there is a very good chance they will become a regular client.
They generate upfront revenue. Gift vouchers are paid for upfront before any cleaning has taken place. This means you receive the money immediately and only carry out the clean when the voucher is redeemed. This is great for your cash flow especially during quieter periods.
They are easy to sell. Once your gift voucher templates are set up and ready to go selling cleaning gift vouchers requires very little additional effort. Simply promote them on your social media, mention them to your existing clients, and add them to your website. Let your clients do the rest.
They make a genuinely useful and thoughtful gift. Unlike many gifts a cleaning gift voucher is something that virtually everyone appreciates and finds genuinely useful. New parents, elderly relatives, people who have just moved house, busy professionals — almost everyone can benefit from a professional clean, and most people are absolutely delighted to receive one as a gift.
Our cleaning business bundle includes fully editable gift voucher templates that you can customise with your own branding, services, and pricing and start selling straight away.
9. Facebook Business Page Cover Templates
Your Facebook Business page cover photo is one of the very first things a potential client sees when they visit your Facebook page. It takes up the entire width of the top of your page and is impossible to miss — making it one of the most valuable pieces of digital real estate available to your cleaning business.
A professional and well designed Facebook Business page cover photo instantly builds trust and credibility and signals to potential clients that you are a serious, established, and professional cleaning business worth contacting.
Yet so many cleaning businesses either leave this space blank, use a blurry or poorly cropped image, or use a design that does not match the rest of their branding. This is a missed opportunity that could be costing you clients every single day.
Our cleaning business bundle includes fully editable Facebook Business page cover templates designed to the correct Facebook cover photo dimensions. Simply add your logo, business name, key services, contact number, and brand colours and upload straight to your Facebook Business page in minutes.
What to include on your Facebook Business page cover photo:
Your business name and logo
Your key cleaning services at a glance
Your contact phone number, so potential clients can reach you immediately
A short tagline or strapline that captures what makes your cleaning business special
Your brand colours and fonts to keep everything consistent
Tips for getting the most out of your Facebook Business page cover photo:
Update your cover photo seasonally to keep your page looking fresh and current
Use your cover photo to promote seasonal offers, such as a Christmas clean or spring clean promotion
Make sure your cover photo looks good on both desktop and mobile, as the cropping differs between the two
Keep the design clean and uncluttered — less is more when it comes to cover photos
Include a clear call to action, such as Call Us Today or Book Your Free Quote
How to Get Started With Your Cleaning Business Bundle
Getting started with your cleaning business bundle is quick and easy. Here is everything you need to know.
Step 1 — Purchase and download the cleaning business bundle from our shop and receive instant access to your downloadable PDF guide containing all of your Canva template links.
Step 2 — Create a free Canva account. If you do not already have a Canva account, head to canva.com and create a free account. You do not need a Canva Pro subscription to use any of the templates in this bundle — a free account is all you need.
Step 3 — Open your templates. Click each template link in your PDF guide to open it in Canva. Each template will open as an editable copy in your own Canva account, ready for you to customise.
Step 4 — Add your branding. Update each template with your own business name, logo, brand colours, fonts, contact details, and any other information specific to your cleaning business. Every element of every template is fully editable, so you can make each one completely your own.
Step 5 — Download and use. Once you are happy with your designs, download them in the format you need. Choose PDF Print for professional printing or PNG for digital use. Print at home, send to a professional printer, or use your templates digitally straight away.
Ready to Take Your Cleaning Business to the Next Level
Whether you are just starting out and need everything in one place from day one or you are an established cleaning business looking to refresh your branding and take your business to the next level our cleaning business bundle has everything you need.
Stop spending hours trying to create professional documents from scratch. Stop paying a designer every time you need a new template. Stop letting inconsistent and unprofessional branding hold your cleaning business back.
Our cleaning business bundle gives you everything you need to look professional, attract more clients, and run your cleaning business efficiently — all in one affordable instant digital download.
>> Shop the Cleaning Business Bundle here
Frequently Asked Questions
Do I need Canva Pro to use these templates? No — a free Canva account is all you need to edit and download all of the templates included in this cleaning business bundle.
Can I use these templates if I have never used Canva before? Absolutely. Canva is incredibly easy to use, even if you have never used a design tool before. All you need to do is click on the element you want to change and type your own text, upload your own logo, or select your own colours. If you get stuck, Canva has a huge library of free tutorial videos to help you get started.
Will these templates work for a commercial cleaning business as well as a domestic cleaning business? Yes — all of the templates in this cleaning business bundle are fully editable so you can customise them to suit any type of cleaning business, including domestic cleaning, commercial cleaning, end of tenancy cleaning, holiday let and Airbnb cleaning, and more.
Can I edit the colours and fonts to match my existing brand? Yes — every element of every template in this cleaning business bundle is fully editable, including colours, fonts, text, images, and layout. You can make every template completely your own and consistent with your existing brand identity.
What format will I receive my templates in? After purchase, you will receive instant access to a downloadable PDF guide containing all of your Canva template links. Simply click each link to open the template in Canva and start editing straight away.
Can I share these templates with other people? These templates are licensed for personal and single business use only. You may not share, resell, redistribute, or give away the template links to any other person or business.
What if I need help with my templates? If you have any questions or need any help with your templates, please do not hesitate to get in touch. We are always happy to help.
Ready to get started? Shop the Cleaning Business Bundle now and get your cleaning business looking professional today.
